Polaris is a vehicle partner of Battlefield 2042
The models from Polaris are great driving fun in real life and do a great job as reliable workhorses. Now PC and console players can also convince themselves of the qualities of the versatile vehicles.
In Battlefield 2042 ™ – the latest edition of the classic action game from EA® – gamers drive the Polaris SPORTSMAN through difficult terrain and explore the amazingly realistic virtual worlds. The robust ATV brings the avatar quickly and reliably to the next location and serves as a brisk means of transport for new adventures.
This is made possible by the so far unique partnership between Polaris and the computer and video game manufacturer Electronic Arts® (EA®): As the official vehicle partner of Battlefield 2042 ™, Polaris is prominently in the limelight in action-packed games. The suspense-laden trailer for the release of the game, which is now available, puts the Polaris SPORTSMAN in the limelight, combining the virtual with the real world.
“At Polaris, we work with great passion every day to put versatile vehicles on the wheels for our customers, which open up completely new opportunities for them both at work and in their free time. Thanks to the partnership with Battlefield 2042 ™, we are now transferring this passion into the virtual world. That creates a fascinating gaming experience and opens up even more possibilities for gamers, ”emphasizes Holly Spaeth, Director of Corporate Branding and Partnerships at Polaris. “In the booming and rapidly changing gaming market, thanks to this cooperation we can reach new target groups as well as people who already drive a Polaris.” Another thing that Polaris and EA® have in common: Both are among the top addresses in their industries and are active in booming markets. For the powersports sector as well as in the gaming industry, experts forecast sustained growth for the coming years.
More information on Battlefield 2042 ™ is available on the official website: