Hilden, Germany / Valcourt, Québec, March 31, 2021 – BRP (TSX: DOO; NASDAQ: DOOO) announced its five-year plan under which the company will offer electric models in all product lines by the end of 2026. To achieve this, BRP plans to invest $ 300 million in product development, specialty equipment, infrastructure, production tools and facilities over a five-year period.
“We have always said that electrification is not a question of ‘if’, but a question of ‘when’. Today we are very excited to reveal further details of our plan to deliver market-changing products that will enhance the customer experience through new electrical options, “said José Boisjoli, President and CEO. “We use our technical know-how and our innovation skills to define the best strategy for developing electrically powered products,” he adds.
After developing and evaluating several concepts, BRP made the bold decision to develop its own modular Rotax electric power pack technology to be used in all product lines to improve the customer experience with new electric options. To achieve this, BRP is expanding the development infrastructure for Rotax electrical power units in Gunskirchen, Austria, and is also establishing the BRP Electric Vehicle Development Center in its hometown of Valcourt, Quebec, Canada. This plant will have state-of-the-art equipment, including several sophisticated test stands and dynamometers, as well as a state-of-the-art robotic manufacturing cell for electric batteries.
“We are eager to create our center of excellence for electric vehicles (EF) and to take steps into the world of electrification,” says Bernard Guy, Senior Vice-President, Global Product Strategy. “The experts on our EF team will feel the agility of a startup environment, but benefit from BRP’s financial resources and state-of-the-art equipment to develop our in-house technology.”
BRP’s electric way
In early 2019, BRP acquired assets from Alta Motors, a manufacturer of electric motorcycles, and launched the Rotax Sonic E-Kart, which is currently in use at the Rotax MAX Dome in Linz, Austria. A few months later, BRP presented e-concepts at Club BRP 2019 to give an outlook on the future – both for the current product lines and for other potential segments. BRP has produced several vehicles with battery electric, hybrid electric and even fuel cell electric propulsion over the years. With today’s announcement, BRP’s electric journey continues to come into focus, with a clear vision and firm plans for launching its own electric products.
Expansion of the BRP development team for electric vehicles
The research and development team is growing rapidly and BRP is seeking multiple positions to move into the next phase of electric propulsion technology development. By incorporating locations in Quebec, Austria, Finland and the United States, BRP’s top talent worldwide, including hundreds of engineers and specialist technicians, will collaborate on the development and production of electric vehicles at BRP.
For more information on employment opportunities at BRP’s EF Research Centers, please visit careers.brp.com/electric.